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Books and Reading. Mutations of an Ecosystem.

The publishing, bookselling and reading world remained relatively stable for 200 years. Up until quite recently, everything indicated that it would continue to remain that way, except for minor changes. No one thought that the traditional roles of authors, editors, distributors and booksellers, and the forms of reading, would suffer radical mutations. However, for over less than a decade, massive access to Internet and the irruption of new technologies began to modify the ecosystem of books and reading.

The Guadalajara International Book Fair has as one of its utmost concerns to contribute to the better understanding of the professional scenario and the challenges its players have to face. This year, the International Publishers and Professionals Forum will pay special attention to the revolution affecting the professional realm.

The forum will seek to shed light on the changing roles of the different players in the book chain, to generate a discussion on the risks and how to embrace them, to integrate the new players in the book process and reading, to explore readers’ new expectations, and to show the harmony and conflicts existing between traditional platforms and new digital formats.


Program 2013

Tuesday December 3
Professionals Hall, Expo Guadalajara

16:30 a 17:00

Opening ceremony

17:00 a 17:45

Keynote address

- Jorge Cauz, Encyclopedia Britannica (United States)

18:00 a 19:15

The creative processes and the new reading tools

- Rodrigo Hasbún (Bolivia)
- Mario Bellatín (Mexico)
- Jaime Alejandro Rodríguez Ruiz (Colombia)

19:15 a 20:30

The Same Editor for Different Platforms: From Paper, to E-Books and Tablets
The traditional editor and the multiplatform editor

- Jeremy Greenfield, Digital Book World (United States)
- Diego Echeverría, Editorial Ink (Mexico)
- Anne-Solange Noble, Gallimard (France)

Wednesday December 4
Salón México II, hotel Hilton

16:30 a 17:15

Keynote address

-Fabián Lebenglik, Adriana Hidalgo (Argentina)

17:15 a 18:15

From Shelf to the Screen: Selling Books
Distribution and bookstores in virtual times

- Marc Boutet, De Marque (Canada)
- Ernesto Skidelsky, BajaLibros (Argentina)
- Luca Conti, Simplicissimus (Italy)

18:30 a 19:45

Who Reads What
The transition between platforms, contents and behaviors

- Gemma Lluch, Universitat de València (Spain)
- Roberto Igarza (Argentina)

19:45 a 20:30

Closing address

- Jane Friedman, Open Road Integrated Media (United States)



From Saturday November 30th to Tuesday December 3rd, in the Business Center, International Hall.

Cost: 800 Mexican pesos



Please refer to the previous FIE proceedings
(Links available only in Spanish)

For further information: contact Rubén Padilla in the Professionals' Programs Coordination, (52 33) 3810-0331, ext. 915.