VIII International Publishers and Professionals Forum

Tuesday 1 and Wednesday 2, December 2009

Publishing and selling books in view of technological change

Throughout the year, the press has been publishing nearly one new article a day on the future of the traditional book, considered condemned to death due to the emergence of its electronic substitute. However, new reading platforms do not make up the only innovation in the publishing and bookselling world, and perhaps they may not even be the most important. Technological changes are diverse and impact all areas of the business. The International Publishers and Book Professionals Forum 2009 believes it is of utmost importance to add to the debate and knowledge of the different effects of technological change, parting from the idea that analyzing the emergence of the electronic book isolated from the rest of the changes taking place is to reduce it to only one of its dimensions.

• General information:
• Preliminary program
• Organized by:
• With the collaboration of:

 General information:

Dates: Tuesday 1 and Wednesday 2, December 2009
Location: Professional’s Salon (Blue Pavilion, International Area, FIL)
Early registration: $50.00 USD
On site registration: $65.00 USD

 Preliminary program

Table 1. Technology and new processes

1. In editorial production
   • Preproduction
   • Industrial production
     • Reduced print-runs
     • On demand digital production
2. In cataloging, distribution and promotion
   • Information technologies for cataloging (DILVE, SINLI, etc.)
   • SRR, SGTIN tagging
   • Search engines
3. In commercialization
   • The traditional bookstore and its changes
   • The on-line bookstore of traditional books
   • The electronic bookstore

Table 2. New reading platforms—digital publishing

1. The publisher’s point of view: advantages and conflicts
2. Existing digital books: a comparative analysis
3. The reader’s point of view: The reading experience on the new platforms

1. Websites and their new functionality. Metadata and enriched information
2. Communities and interactivity: blogs, forums, prosumers and social networks
3. Changes to intellectual property: Copyleft licenses and other kinds of rights
4. New business models

Closing conference: The publisher, the day after tomorrow

 Organized by:

FIL
CERLALC

 With the collaboration of:

• National Chamber of the Mexican Publishing Industry
• Frankfurt Book Fair
• Interamerican Publishers Group
• International Publishers Association

 Contact: Pablo de la Vega, at pablo.delavega@fil.com.mx, tel.: (5233) 3268-0915