|
VIII International Publishers and Professionals Forum
Tuesday 1 and Wednesday 2, December 2009
Publishing and selling books in view of technological change
Throughout the year, the press has been publishing nearly one new article a day on the future of the traditional book, considered condemned to death due to the emergence of its electronic substitute.
However, new reading platforms do not make up the only innovation in the publishing and bookselling world, and perhaps they may not even be the most important.
Technological changes are diverse and impact all areas of the business.
The International Publishers and Book Professionals Forum 2009 believes it is of utmost importance to add to the debate and knowledge of the different effects of technological change, parting from the idea that analyzing the emergence of the electronic book isolated from the rest of the changes taking place is to reduce it to only one of its dimensions.
 General information:
Dates: Tuesday 1 and Wednesday 2, December 2009
Location: Professional’s Salon (Blue Pavilion, International Area, FIL)
Program:
Tuesday, December 1
Location: Professionals Conference Room
4:00 – 4:30 Opening Ceremony
4:30 – 5:15 Keynote Inaugural Conference: Writing, publishing, promoting, reading—The End of the Ancient Rituals?
Steve Wasserman (USA), Managing Director, New York office of Kneerim & Williams at Fish & Richardson.
Moderator: Richard Uribe (Colombia), CERLALC.
5:30 – 7:00
Table 1. New Technologies and New Processes
In Editorial Production
Luis Francisco Rodríguez (Spain), Executive Director of Publidisa
Designing for Web 2.0 and Reading Devices
Bob Stein (USA), The Institute for the Future of the Book.
Commercialization—The Electronic Bookstore
Michael Vogelbacher (Germany), Libreka Bookstore
7:15 – 8:30
Table 2. New Reading Platforms—Digital Publishing
The Publisher’s Point of View—Advantages and Conflicts. How to access electronic publishing.
Joaquín Rodríguez (Spain), publisher.
Digital Readers—Current state and perspectives.
Pablo Arrieta (Colombia), Xpectra.
The Reader’s Point of View: The Reading Experience on New Platforms
Chris Meade (United Kingdom), if:book London.
Wednesday, December 2
Location: Professionals Conference Room
4:30 – 5:15 Keynote address: The Progression of Digital Publishing: Toward a New Profession
John W. Warren (USA), Marketing Director, Publications at RAND Corp.
5:15 – 6:15
Table 3. Web 2.0 and its Impact on the World of Publishing, Bookselling and Reading (1)
Websites and Their New Functionalities. Metadata and Enriched Information.
José Antonio Millán (Spain), Consultant.
Communities and Interactivity: Blogs, Forums, Prosumers and Social Networks
Francisco Javier Jiménez (Spain), Publisher.
New Business Models (1)
Jorge Pinto (USA), Jorge Pinto Books.
6:30 – 7:30
Table 3. Web 2.0 and its Impact on the World of Publishing, Bookselling and Reading (2)
Changes to Intellectual Property: Copyflet Licenses and Other Kinds of Rights
Carlos Fernández Ballesteros (Uruguay), WIPO
New Business Models (2)
Michael Smith (USA), International Digital Publishing Foru.
7:30 – 8:15
Closing conference: Interview on the future of the book
Jorge Volpi (Mexico), Writer
Rosa Beltrán (Mexico), Writer
Patricia Kolesnicov (Argentina), Culture editor at the newspaper “El Clarín”
Fees and payment methods
Early registration (until November 16th.): $50.00 USD
On site registration (from November 27th. to December 1st.): $65.00 USD
Payment methods
Credit Card
Bank transference
- Bank: BBVA Bancomer, SA
Name: Universidad de
Guadalajara
Account number: 0450687510
Branch: 005
Swift: BCMRMXMM
Code: 012320004506875102
Organized by:
FIL
CERLALC
With the collaboration of:
- National Chamber of the Mexican Publishing Industry
- Frankfurt Book Fair
- Interamerican Publishers Group
- International Publishers Association
 Contact: Pablo de la Vega, at pablo.delavega@fil.com.mx, tel.: (5233) 3268-0915
|
