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9th International Publishers and Professionals Forum
Tuesday, November 30 and Wednesday, December 1, 2010.
The Economic Value of Language
Sell in Spanish * Selling Spanish
With over 400 million speakers today, demographically Spanish is the fourth language in the world. It is the official language of 21 countries and it is also a language that is growing in non–Spanish speaking countries, like the United States and Brazil, where its influence is expanding.
According to studies, in a few decades, Spanish will be the most spoken language since the number of native speakers will grow more rapidly than that of Mandarin, French, English and Russian at a rate only surpassed by Arabic.
This specific situation to our common language is without a doubt a great opportunity for the Spanish language publishing industry that will only be advantageous if strategies are outlined, policies are implemented and the required challenges are faced.
Dates: Tuesday, November 30 and Wednesday December 1.
Location: Professionals Hall (Blue Pavilion, International Area of FIL).
TUESDAY, NOVEMBER 30
4:00 – 4:30
Opening Ceremony
4:30 – 5:15
Keynote Address Speech:
Language, Economy and Culture—The Economic Value of the Spanish Language.
5:15 – 6:30
Table 1:
The Boundaries of the Market—Where to Expand?
- Inner Boundaries—Gaining Readers Among Children and Youth.
- Social Boundaries—Transforming Non-Readers into Readers.
- Political Boundaries—The Book in Spanish in Non-Spanish Speaking Markets.
6:30 – 6:45
Break.
6:45 – 8:30
Table 2:
Exporting Language—Cases and Questions.
- Diffusion and Development of the Book in Spanish in the United States.
- Selling More Books in Spanish in the United States—Strategies and Challenges.
- Brazil, A Real Market for the Book in Spanish?
- Are There Boundaries to Language? The Situation of Spanish in Alternative Markets: China.
8:30 - 9:00
Keynote Address:
Progress in the Electronic Market—Challenges and Opportunities for Publishers facing Web 2.0, Social Networks and the e-Book.
WEDNESDAY, DECEMBER 1
4:15 – 4:45
Keynote Address:
Spanish on Internet—Current Situation and Perspectives for Development.
4:45 – 5:45
Table 3:
Strategies for the Contents Business in Spanish on the Web.
- Experimenting, Creating, Foreseeing—Technology and the Book in Spanish.
- E-Books in Spanish—A Current Business?
- Publishing and the Information Media—Different Problems, Common Challenges
5:45 - 6:45
Table 4:
Purchasing and Selling Rights—Conquering New Buyers
- Purchasing Rights—More Contents, More Consumers.
- Selling Rights—Promoting Spanish-Language Culture in Other Languages.
- Partnerships and Relationships in Different Idiomatic Spaces.
6:45 – 7:00
Break.
7:00 – 7:45
Table 5:
Translation—A Fundamental Tool for the Book in Spanish.
- Development and Opportunities Through Translation Programs.
- Quality Translations as Strategy to Attract More Readers.
7:45 – 8:30
Closing Keynote Address:
Spanish is Gold.
8:30 – 9:00
Cocktail.
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Rates and Forms of Payment: |
Preregistration (before November 15): US$50.00 dollars or $500.00 MX pesos.
On–site Registration (November 26 – 30): US$65.00 dollars or $650.00 MX pesos.
Credit Card
Bank Deposit or Electronic Transfer:
- In Mexican pesos
- Bank: BBVA Bancomer, SA
Account holder: Universidad de
Guadalajara
Account Number: 0450387398
Electronic Transfer
Clabe: 012320004503873987
City: Guadalajara, Jalisco
- In US dollars
- Bank: BBVA Bancomer, SA
Account holder: Universidad de
Guadalajara
Account Number: 0450687510
Swift: BCMRMXMM
Electronic Transfer
Clabe: 012320004506875102
City: Guadalajara, Jalisco
FIL
CERLALC
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With the collaboration of: |
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