Free access for professionals and exhibitors. (Under availability
Registration:
Contact to Jazmín Orozco, Professional Programming Assistant
Reading an art book is an aesthetic experience comparable to visiting a museum. Just as artistic works are contained and framed within a certain space, the pages of a book can be perceived as being similar to the exhibition halls because they convey a journey to the visitor/reader. Curational work transfers to iconographic publishing, while a "-graphic" discourse is woven into the book´s identity and design.
During this workshop, we will delve into two design proposals:
An 20th century avantgarde artist book
A contemporary art catalog
Workshop Dynamics:
Research which twentieth century publishers were avantgarde. Choose an exhibitor and collect textual and visual information on their work and career. Then select a contemporary artist and document their work. The broader your research, the more enriched your design proposals.
Choose 24 pieces you believe to be fundamental to each artist´s work. Print each sample in ¼ letter size.
Materials:
Laptop with editing programs (InDesign, Word, Photoshop)
10 pages of tabloid sized bond paper
10 pages of tabloid sized coated paper
Scissors
Adhesive tape
Graduated architect’s scale, ruler, or draftman’s square
A graphic communication designer from the UAM, and a publishing production specialist from Edinba, she studied a Master of Publishing sponsored by the Charles III University of Madrid, University of Alicante, Autonomous University of Barcelona, and Santillana Publishing Company. She has undertaken ongoing professional development in the areas of art, design, typography, and book history. She has explored the fields of book binding, calligraphy, engravings, illustration, posters, and artists’ books. She has freelanced for clients such as the Toluca Fine Arts Museum, the Spanish Cultural Center in Mexico, the Libros de México magazine, Monterrey Technological Institute, El Colegio de México, and Random House Mondadori, among others. Alejandra managed the design department at the Artes de México publishing house for eight years, directing publication art (Magazine-book Artes de México and nine collections of art books, photographic, children’s and academic books, among others), coordinating exhibitions, designing and setting up stands. Her work is well recognized and has received several awards, including: the Caniem Publishing Art Award, Premio a! Diseño, Quorum Prize, CLAP International Design Prize, and the Mexican National Biennial Design Award. She co-founded Ahuehuete Oficio de libros.
A graduate of graphic design and communication specializing in publishing design from the Faculty of Arts and Design at the UNAM. In 2015, she went on an academic exchange to the Universidad Antonio Nariño in Colombia. Upon returning to Mexico, she joined the publishing team at Artes de México, where she worked for two years in the design department. With her inclination towards design research, she completed the art anthropology diploma at the Center of Research and Tertiary Studies in Social Anthropology (CIESAS) in 2017, while concurrently working on a graphical investigation project on Ayotzinapa. She is currently studying a Visual Culture and Gender Seminar at the Museo Universitario de Arte Contemporáneo (MUAC). She co-founded Ahuehuete Oficio de libros.
Free access for professionals and exhibitors. (Under availability
Registration:
Contact to Jazmín Orozco, Professional Programming Assistant
These are times of connectivity, networking, multidimensionality, screenification, gamification, desintermediation, hybridization, hyper-reading, and proconsumption. Our senses participate in tridimensional animation, integrated sound, virtual reality, computer-transmitted flavors, and smell synthesizers. There is no allegory for the senses but there is confluence. The senses will glimpse one another. Holographic books, augmented reality, enriched reality, and artificial intelligence make it possible to interact with readers. We are moving from text towards hypertext, in which text is linked to all text and all media. Cybertext and post-text are also on their way.
Current publishing must consider cyberculture, multimode experiences, connectionism, collaborative text creation, empathic design, personal learning environments, knowledge networks, interactive audiences, amphibious communities, virtual public epitexts, data curation services, hyperconnectivity, transmediation, transdisciplinarity, transitioning from the static to the liquid page, the ubiquity of the catalog, instant printing, and automatic authoring.
In this sense, we will explore:
Aspectos esenciales de la sociedad de la comunicación.
Essential aspects of the communication society
Changes in the publishing industry
Changes to copyright
Different business models of the current world, especially those relating to digital magazines
Dynamics
This hour will include a theoretical presentation to imagine a publishing house 3.0 using a questionnaire that will be answered in teams. The exercise will revolve around the following questions:
What name would the company have? What would its corporate vision be?
What would its management focus be like?
How would it generate digital reading products?
How would the central elements and sustainable participation pillars work within the company?
What characteristics would this department have in your company and what profile would its members have?
Actuary for the faculty of science, with master’s studies in systems from the UNAM’s school of engineering where he is the Assistant Director of Academic Magazines and Digital Publications in the Office of Publications and Publishing Promotion, technical secretary for the Board of Academic and Peer-Reviewed Publications; general coordinator for the network of Directors and Publishers of Academic and Peer-Reviewed Publications; coordinator of the Regional System for On-Line information for Scientific Magazines in Latin America, the Caribbean, Spain and Portugal, Latindez; and professor at the School of Library Sciences in the faculty of philosophy and letters.
Camilo Ayala
Historian, social theologist and writer. Illustrator, book binder, screenwriter and publishing house consultant. Officer for the UNAM’s Office of Publications and Publishing Promotion. Editorialist for the radio program Interlínea. UAM cultural editor. Member of the editorial committees for UNAM’s Pequeños Grandes Ensayos and the Ermitaño Press’s Quehacer Editorial. Among other publications, he has written the book La cultura editorial universitaria. He was an editor at Leer en común for the National Reading Halls Program. He founded the UNAM’s Books Information Center. He is a member of the Book and Reading Institute, and the group La Tertulia Editorial.
What makes a publishing concept?
Registration:
Contact to Jazmín Orozco, Professional Programming Assistant
The children’s and young adult books line is experiencing obvious growth in the publishing industry. One of the biggest disadvantages of this overproduction is related to careless publishing, which is mainly reflected in using stereotypical solutions, in pigeonholing books in commercial formulas, and weak cohesion in their elements to achieve a clear, aesthetic, and intelligent publishing concept. What makes a publishing concept in children’s books especially when they bring together an array of languages? By critiquing prominent illustrated books, this workshop will delve into the use of publishing concepts to create innovative and elegant designs that deserve to be published.
He graduated with a degree in Language and Literature from the Universidad Católica Andrés Bello and studied a master’s degree in Applied Sciences and Arts, with a major in television. He coordinated the book selection department for children and young adults of the Banco del Libro (Venezuela) and managed the magazine Parapara. He has given talks and workshops in different countries in Latin America and in universities in Europe and Asia. He has written peer-reviewed articles for academic publications, as well as “Un Panorama de la ilustración de libros para niños en América Latina” for the French magazine Hors Cadre and an essay about magic realism in Latin American children’s literature included in a volume about cultural studies published by Routledge. He wrote the essay “Leer y mirar el libro álbum: ¿Un género en construcción? (2007) and textbooks for children. He also wrote Panorama Breve de la Literatura Infantil en Venezuela (2013) and Temas de Literatura infantil (2014). He is a theorist and researcher in children’s literature. He was a guest professor of the Gretel master’s degree in Children’s Literature and was author and professor of the CERLALC virtual course on creative writing. He received a grant from the Internationale Jugendbibliothek (Germany) to develop research about printing processes in old books for children. He was on the judging panel of the prestigious Hans Christian Andersen Award, and the Bologna Raggazi Award of the Catálogo Iberoamericana Ilustra, and the Bratislava Illustration Biennial. He participated in the fellowship program of the Shanghai Children’s Book Fair and was a guest speaker at the Beijing Reading Festival. He is director of the Revista Barataria for Latin America children’s literature. He is currently Head of Strategic Relations of Editorial Norma and develops research proposals as an independent scholar.
Send the application to the following e-mail address, presentaciones@fil.com.mx. The following documents must be sent as well:
A copy of the book that will be presented to the following address: Avenida Alemania 1370, colonia Moderna, CP 44190, Guadalajara, Jalisco, Mexico.
An abstract of the book and the author's biography. Text must not exceed 400 words (type: Arial, type size: 12 points).
Photograph of the author in high resolution 300 dpi in jpg format.
The deadline to receive abstract and biography is August 30th, 2019. All abstracts sent before this date will be published on the web site as part of FIL’s General Program with a direct link to each presentation. Information sent after this date will be charged with 20 USD.
If more than one book will be presented per session, an abstract and biography of each work presented should be submitted.
Wait for space assignment.
Within 15 days after having received the application, date, hour and presentation room will be assigned and confirmed via e-mail.
All applications are subject to availability of space and time.
Coffee breaks, cocktails or any other food and beverage service are not allowed in the presentation rooms.
Once space for presentation is confirmed, due payment must be made.
Payments must be done at the most 2 months after receiving a space confirmation
In case of cancellation of an already paid space: 70% of the amount paid will be refund if the cancellation is before September 13th; for payments between September 14th and October 11th the refund will be 50%. No refunds will be made after October 12th
The deadline to request invoices is December 27th
Once the payment has been made wait to receive the contract, sent in September. Please check the information.
For each booked space you will receive three badges; an e-mail with information of where and when to pick them up will be sent to you.
Should there be any change or modification of title, author, presenter or any other information related to your book presentation, you please inform immediately to presentaciones@fil.com.mx or at (52 33) 38100331, ext. 936.
We advise you arrive at least 15 minutes before your presentation and confirm that everything is ready in the presenting room.
Remember that you must respect the established schedule. Start and finish on time.
For further information contact:
Book presentations, Lucila Jáuregui at the phone number (52 33) 3810-0331, ext. 936