© Víctor RoviraLluís Zendrera
Invitado de Honor
Born in Barcelona. He went to high school at the Liceo Francés and went on to major in Economics at Bellaterra and then in Law at the Universidad de Barcelona.
In 1985, he went into the family business, Juventud publishing house, founded in 1923. His passion for books led him to get increasingly involved. After a two-year stay in Colombia, he began building remarkable relationships with Latin America and created a personal and institutional network to promote reading, meeting altruistic individuals with whom he continues to collaborate, such as Irene Vasco, M.ª Elvira Charria, and Olga Cuevas. His aim was to have Spain contribute to the Latin American market and promote reading in Argentina, Mexico, Chile, Guatemala, Peru, Uruguay, Brazil, Ecuador and the United States. This goal is now more alive than ever.
He was responsible for the committee on children's literature in the publisher's build many years ago, and four years ago he took over the Catalan section of the Spanish Organization for Children's and Young Adults Books (OEPI) and, three years ago, the presidency of IBBY España (OEPI). He is currently a member of the IBBY Executive Committee and the coordinator of IBBY Latin America and the Caribbean, a member of the IBBY Prize Jury for the Promotion of Reading, and IBBY liaison for the Regional Center for the Promotion of Books in Latin America and the Caribbean (CERLALC).
Other activities involving the participant:
Current status of children's and young adult literature in Spain